The Best Life Insurance Companies

best life insurance companies

Choosing the best life insurance company isn't just about picking a big name. You need a company that fits your needs, budget, and long-term goals. With so many options, how do you know which insurers are best for you?

That's where we come in. Our reviews are based on our experience as licensed agents helping people like you get the best coverage. Compare us to NerdWallet, a service that uses unlicensed people to recommend life insurers.

Our Best Life Insurance Companies

The best overall life insurers are based on their offerings, ratings, and prices.

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Banner Life Insurance Company, a Legal & General America subsidiary, offers affordable term and universal life insurance with competitive underwriting and strong financial stability.

Strengths

  • Term Life Insurance
  • Accelerated Underwriting
  • Instant Approvals
  • Digital Experience

Weaknesses

  • No Permanent Products
  • Limited Conversion Options

Read the full review: Banner Life Insurance

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Protective Life Insurance Company

Protective Life Insurance Company provides affordable term, whole, and universal life insurance with strong financial ratings, flexible policy options, and a commitment to long-term customer protection.

Strengths

  • Term Life Insurance
  • Universal Life Insurance
  • Accelerated Underwriting

Weaknesses

  • No Instant Approvals
  • No Standard Plus Rate

Read the full review: Protective Life Insurance

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Prudential Life Insurance Company

Prudential Life Insurance Company, a trusted industry leader, offers diverse life insurance options, strong financial stability, and innovative solutions for individuals seeking long-term financial security.

Strengths

  • Term Life Insurance
  • Universal Life Insurance
  • Index Universal Life
  • Accelerated Underwriting
  • Great with Health Issues

Weaknesses

  • No Instant Approvals
  • No Standard Plus Rate
  • Fewer Term Lengths
  • Term Plus and Term Value

Read the full review: Prudential Life Insurance

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Lincoln Financial Group

Lincoln Financial Group offers a range of life insurance products, including term, universal, and indexed universal life. These products are backed by strong financial ratings and a customer-focused approach.

Strengths

  • Term Life Insurance
  • Universal Life Insurance
  • Index UL Insurance
  • Accelerated Underwriting

Weaknesses

  • No Instant Approvals
  • No Standard Plus Rate
  • Different Underwriting Rules for Accelerated Product

Read the full review: Lincoln Financial Group

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Corebridge Financial

Corebridge Financial, formerly AIG Life & Retirement, offers term, universal, and indexed universal life insurance with strong financial backing and flexible solutions for long-term financial security.

Strengths

  • Competitive Term Life
  • Final Expense Whole Life
  • Standard Plus Rate
  • Good With Health Issues

Weaknesses

  • SimpliNow Choice Program
  • Underwriting is Getting Worse

Read the full review: Corebridge Financial

Pacific Life Insurance

Pacific Life Insurance Company

Pacific Life Insurance Company offers reliable term, universal, and indexed universal life insurance. It is backed by strong financial ratings and a long history of helping clients build financial security.

Strengths

  • Competitive Term Life
  • Accelerated Underwriting
  • The Best for HIV+
  • Financial Strength

Weaknesses

  • No Instant Approvals
  • No Standard Plus Rate

Read the full review: Pacific Life Insurance

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10 Best Life Insurance Companies

The top 10 insurance companies depend on what is most important to you. Is it competitive term life insurance, universal life, or whole life insurance? The type of life insurance you choose factors into your best carrier.

If you have a high risk health condition, your best company may be different than someone needing final expense insurance. Our top 10 list incorporates a little bit of everything.

We'll break it down for you here.

Term Life Insurance Companies

The best term life insurance products offer great pricing, accelerated underwriting, instant approval potential, and accelerated benefits. These carriers are some of the best available.

CompanyAccelerated
Underwriting		Instant
Approvals		Accelerated
Illness Benefits
BannerYESYESTerminal
CorebridgeYESYESTerminal, Chronic
John HancockYESNOTerminal
LincolnYESNOTerminal
Pacific LifeYESNOTerminal
ProgressiveYES?Yes?Unknown
ProtectiveYESNOTerminal
PrudentialYESNOTerminal, Chronic
SBLIYESNOTerminal
SymetraYESYESTerminal
TransamericaYESNOTerminal, Chronic

We still have a way to go before instant life insurance approvals become mainstream.

The Best Whole Life Insurance Companies

Considering whole life insurance, you are probably interested in cash value accumulation and dividends. The best whole life insurers are:

In addition to the above, companies like Corebridge Financial and Mutual of Omaha offer final expense whole-life policies that may accumulate cash value but not pay dividends.

Universal Life Insurance Companies

Universal life insurance, including guaranteed universal life (GUL) and indexed universal life insurance (IUL), has become increasingly popular due to its competitive pricing, cash value accumulation, and guaranteed death benefits.

Guaranteed Universal Life Companies (GUL)

Indexed Universal Life Companies (IUL)

Life Insurance Companies

As licensed insurance agents working with many of these carriers, we've learned which companies to depend on based on your needs.

Best High-Risk Life Insurance Company

No other company excels at impaired risk life insurance like Prudential, with its expertise in underwriting for cancer, heart disease, diabetes, cigar smokers, HIV+, private pilots, drug and alcohol abuse histories, and much more.

Best Final Expense Companies

With final expense, coverage is typically limited to $25,000 or less. A level death benefit is available for healthy individuals, while guaranteed issue policies are available for those with significant health issues.

Life insurers that offer these policies include:

  • Corebridge Financial
  • Mutual of Omaha
  • Foresters
  • Transamerica

We compare our final expense policies to those of companies like Gerber and Colonial Penn.

We also provide in-depth reviews of companies like Geico that do not sell life insurance.

Which Life Insurance Company Has the Highest Customer Satisfaction?

According to JD Powers 2024 U.S. Individual Life Insurance Study, the best companies for overall customer satisfaction were:

  1. State Farm
  2. Guardian
  3. Mass Mutual
  4. Northwestern Mutual
  5. Nationwide

Final Thoughts

We continually update our company reviews to bring you the best life insurers in the industry.

The following are all the companies we've reviewed to date. Check back often as we update this section.

Search our life insurance topics here!

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